Marketing Tech News https://www.marketingtechnews.net/ Digital Marketing News: customer experience, social, mobile marketing Thu, 27 Jul 2023 08:04:43 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Marketing Tech News https://www.marketingtechnews.net/ 32 32 70% of sales and customer service pros don’t think AI will steal their jobs https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/ https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/#respond Thu, 27 Jul 2023 08:04:36 +0000 https://www.marketingtechnews.net/?p=109042 Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

The post 70% of sales and customer service pros don’t think AI will steal their jobs appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/feed/ 0 Brightcove teams up with Pubmatic to fuel its ad monetisation service https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/ https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/#respond Tue, 25 Jul 2023 08:59:31 +0000 https://www.marketingtechnews.net/?p=109039 Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies... Read more »

The post Brightcove teams up with Pubmatic to fuel its ad monetisation service appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

The post Emotional digital ads drive brand lift and recall appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/ https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/#respond Fri, 21 Jul 2023 09:37:29 +0000 https://www.marketingtechnews.net/?p=109032 HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace. The solutions are said to have the capabilities to help drive transformational content operations and experiences for marketers. Shyam Enjeti, executive VP, Digital Business Services, HCLTech, said:... Read more »

The post HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/feed/ 0 Most marketing managers forced to execute strategies they had no say in https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/ https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/#respond Wed, 19 Jul 2023 07:41:34 +0000 https://www.marketingtechnews.net/?p=109028 More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans. This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey, which indicates a disconnection between business decision-makers and those tasked with delivering... Read more »

The post Most marketing managers forced to execute strategies they had no say in appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/feed/ 0 Marketing industry urged to reduce ‘alarming’ digital waste levels https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/ https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/#respond Tue, 18 Jul 2023 08:56:06 +0000 https://www.marketingtechnews.net/?p=109025 Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

The post Marketing industry urged to reduce ‘alarming’ digital waste levels appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/feed/ 0 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

The post Vending machine launched that can detect things Gen Z find most annoying appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

The post Consumers want personalised experience but wary of sharing data appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Almost half of British shoppers unsubscribed from marketing emails https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/ https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/#respond Mon, 10 Jul 2023 08:51:56 +0000 https://www.marketingtechnews.net/?p=109001 Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation.  Based... Read more »

The post Almost half of British shoppers unsubscribed from marketing emails appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/10/almost-half-of-british-shoppers-unsubscribed-from-marketing-emails/feed/ 0 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

The post Demographic data is losing its value as consumers become more unpredictable appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0