More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans.
This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer...
Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and...
Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.
21% said that they get rattled when they hear music being...
European consumers expect to receive the 'VIP' treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.
These trends are gleaned from the fourth annual State of...
Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The...
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform.
As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they...
The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer...
With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.
Yet, at a time when positive and personalised experiences are more critical than ever, new findings...
A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.
The deep-dive study of...
Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.
In its next evolution, Sage AI by Braze...
Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.
The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and...
Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future.
Despite customer service and support leaders’ growing focus on chatbots, customer use...
Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK.
The study highlights that while one-third...
Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.
Menlo Security is warning of...
The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed.
The ICO received 56,015 complaints about nuisance calls...
Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine.
This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on...
Global banks are losing one in five (20%) of their customers due to poor customer experience, having overlooked what truly matters, according to new research by 10x Banking.
The landmark study commissioned by 10x, the transformational cloud-native SaaS core bank operating system...
Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI.
This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of...
Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.
Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs)...
New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles.
Consumer trust is at a concerning...
The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels.
With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year...
Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.
The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest...
Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients.
The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing...
Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually.
Through its...
The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%).
By contrast, the findings show that only 10% of thought leadership is...
With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.
According to data presented by OnlyAccounts.io, brands worldwide have spent a...
80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward.
This is according to new research from Sprout Social, a...
Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.
Only 1% in the UK and across all markets...
UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.
These findings are taken from the 'AI &...
Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and...
